The factors that affect customer loyalty marketing essay

Definition[ edit ] Marketing is defined by the American Marketing Association as "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. From a sales process engineering perspective, marketing is "a set of processes that are interconnected and interdependent with other functions" of a business aimed at achieving customer interest and satisfaction. The Chartered Institute of Marketing defines marketing as "the management process responsible for identifying, anticipating and satisfying customer requirements profitably.

The factors that affect customer loyalty marketing essay

This essay discusses the perplexities and challenges of corporate social responsibility CSR.

The analysis of affecting factors on online shopping customers - Free Marketing Essay - Essay UK

His question helps set the tone for the topic of corporate social responsibility as a vital part of the Essential Knowledge Project. High performance and high integrity are good for the bottom line. By whatever name, interests of organizations cannot long be at odds with mutual interest and common good.

Consideration of corporate social responsibility is as old as organizations themselves. The central question always has been this: Does each organization, as it strives to achieve its mission and vision, add value to the society which franchises its existence? Long before consideration focused on business, especially large corporations, questions about CSR addressed the rationale and acceptability of government and church.

Efficient and rational business practices could in fact harm the society that franchised the organizations to operate. In the s, interest in CSR became feverish as activists at all points of the ideological and geographical compass called for higher standards of business and government performance.

Non-profits asked to share business profits. Academics argued over the differences between the modern and post-modern organization.

As Basu and Palazzo observed: This scrutiny revealed how CSR standards are defined by the ideology of each society. Public relations practitioners contribute to this ideology as they discuss business performance internally and externally.

Critics have reasoned that CSR can become insulated, self-serving, and self-affirming—often to the detriment of the society where it was supposed to be a social, political, technical, and financial benefit. Public relations can help organizations craft their standards and implement them through actions and statements.

He sparked decades of controversy by arguing that the only responsibility of publicly held companies is to increase profits—the efficiency paradigm of organizational excellence.

Some today laud his sentiments, and indeed many empirical tests have not found a positive relationship between CSR activities and major corporate financial performance indicators such as profit e.

Stovali, Neill, and Perkins fought the traditional interpretation of the Invisible Hand of Adam Smith, which serves to legitimize the maximization of shareholder wealth, and as a result, shareholder-dominant corporate governance. This view may be more aligned with the dominant concept of CSR and promote a broader, multiple stakeholder approach to corporate governance.

If sympathy suggests only philanthropy, we add that CSR demands empathy, an outside-in way of thinking and planning to help management reflect on its role in and impact on the society where it operates.

Critics believe that Friedman failed to understand the positive advantages to be gained from CSR: Senior public relations practitioner, John L.

The factors that affect customer loyalty marketing essay

Paluszek reasoned that advocates of CSR can be committed to profits and the community where they are generated, Business is increasingly in society not only in its traditional role of improving the standard of living—by generating jobs, offering products and services and paying taxes—but also via an overlay of sensitivity that supports employees, empowers customers and investors, and relates to the needs of local, national and international communities.

Does the price of enjoying the franchise to operate in a society where profits are generated include increasing operating standards so that the organization adds value to that society beyond merely making a profit? Clark quoted public relations giant Arthur Page:🔥Citing and more!

Add citations directly into your paper, Check for unintentional plagiarism and check for writing mistakes. This essay discusses the perplexities and challenges of corporate social responsibility (CSR). The essay features the "what", "why", and "how" of CSR.

The. Finance Dissertation Topics - FREE and excellent Finance & Accounting dissertation topics for your Masters or Bachelor degree proposal and dissertation. Disclaimer: This work has been submitted by a student. This is not an example of the work written by our professional academic writers.

You can view samples of our professional work here.. Any opinions, findings, conclusions or recommendations expressed in this material are those of the authors and do not necessarily reflect the views of UK Essays.

Business Dissertation Topics. has been a big year in the world of business, and promises to be even bigger. So, to help you out we’ve provided a selection of free and original business dissertation topics, suitable for . Published: Mon, 5 Dec In the service industry, definitions of service quality tend to focus on meeting customers needs and requirements and how well the service delivered meets their expectations (Lewis and Booms ).

Marketing - Wikipedia