Writing a rhetorical analysis of an advertisement

In most cases, instructors require students to analyze rhetoric of TV commercials, books and films. A rhetoric analysis essay refers to an essay in which non-fiction work is broken down into parts after which the writer explains how those parts are used to create the desired effect which can be to entertain, to inform or to persuade- What is a rhetorical analysis. A commercial on the other had is a television advertisement.

Writing a rhetorical analysis of an advertisement

The rhetoric of this public service announcement uses logos to capture the minds of the viewers, ethos to capture the character of the viewers, and pathos to capture their hearts.

At the onset of this commercial, the innocence of the child is established, as she appears to act and play in a manner that is synonymous with the way that any happy, carefree child would behave.

As the small blonde child, a girl who is probably no more than eight years old, initially appears in the lens of the camera, she is seen playing with her Barbies, a typical behavior for a girl her age.

The audience cannot resist the rhetorical decorum of this preliminary impression of the girl. She is acting in a way that is expected, harmonious with the expectations of the audience.

This girl captures the hearts of the audience by acting the way that they expect her to act. Henceforth, the fact that she fits the description of a typical youthful girl is one aspect of the rhetorical decorum, which is a primary contributor to the ethos of the ad.

Additionally, the commercial institutes rhetorical decorum through the use of logos.

Writing Rhetorical Analysis Essays Is All About Appeals

While playing with the Barbies, one of the dolls breaks and the girl instantly runs to her mother to ask for her assistance in fixing the Barbies. Logically, this seems like the right thing to do. The director of the advertisement wisely appealed to logos as the girl used her brain to ask her mother to mend the broken Barbie, as any normal child would do.

She reacts to the situation in the way that an average child would react, thus earning her rhetorical decorum. After she approaches her mother for help with the Barbie debacle, she is fervently ignored.

writing a rhetorical analysis of an advertisement

On the phone, engaged in a conversation that seems to be significantly more important than anything her daughter has to say, her mother appears excruciatingly standoffish and pays no attention to her troubled child. For anyone with a family, this moment in the commercial is especially heart breaking, as the audience is exposed to the truth about the mother and her inattentive qualities.

Pathos is the main contributor to the rhetorical decorum that is not present in this aspect of the scene.

How to Write a Rhetorical Analysis Essay on an Advertisement

Most viewers would expect the mother to attend to her child and assist in fixing the Barbie, despite the fact that she is on the phone. However, the mother defies rhetorical decorum in that she does nothing to help the child.

Consequently, the audience sympathizes with the girl because they feel bad for the way she is being treated by the mother. Through the power of rhetorical decorum, the audience feels bad for the girl being abused by her mother. Viewing this part of the ad encourages the audience to want to help the cause of NCAH in some way, which is the purpose of the commercial.

The Emotional Effects of Colors This commercial features aptly chosen colors, each of which cause the audience to mentally and emotionally connect with the characters. After the young girl breaks her Barbie and runs to ask her mother for assistance, the camera instantly switches to reveal a kitchen laden with brown furniture and cabinets.

Seeing the color brown evokes feelings of sadness and depression, making the audience feel upset about the situation before any abusive behavior even takes place. In like manner, as the commercial continues, we see the mother wearing a green shirt.

As citizens of the twenty-first century, many of us associate the color green with money or wealth. Logically, we associate the color with money, thus appealing to the logos of the viewer.

Rationally, parents do have ownership over their children, as they are their prime responsibility in the world. The feeling of possession and ownership that the color green induces in sighted people is effective in making the audience feel bad for the child, appealing to their ethos as her mother sees her as a possession rather than an adorable daughter.

The colors green and brown ignite strong feelings of disdain for the abused daughter, urging the audience to donate money to a cause that could help this girl seek a safer living environment, the National Child Abuse Hotline. All of the lines in the script are artfully selected to produce as much of a response from the audience as possible.

For this activity, you will create a Rhetorical Analysis of an advertisement of your choice. Directions. Review the grading rubric as listed on this page. People who know how to write a rhetorical analysis essay on a commercial always start with pre-writing after analyzing the commercial. In the pre-writing stage, you build your analysis . In writing rhetorical analysis essays, choosing the right writing style and transition words is important. It is critical to understand that the smoother the content appears when it is read, the clearer the statements and the text will be. Utilize the correct punctuations when it is required.

After the Barbie breaks and the girl runs to ask her Mom for help, she receives an extremely hurtful response. Seeing the way that the mother speaks to the daughter is heart wrenching and makes the viewers feel bad for the girl, appealing to their pathos as she gets screamed at and demeaned by her overbearing mother.

The commercial continues and seems to fast-forward about 10 years into the future, exposing the daughter as an older version of the once-innocent blonde girl. Her proclamation is powerful and appears to be the end of a life-long battle that this troubled girl has had to fight.

Appealing to logos, this aspect of the ad provides a way out, a resolution to the lingering problem of child abuse. After being subjected to the way she is spoken to by her mother, the audience is urged to help this girl. The diction of the ad angers the viewers, compelling them to support the cause that will make the mother stop treating the daughter with such disrespect.

This public service announcement is highly effective in terms of informing the audience of a serious social problem and presenting an easy solution. If people become aware of the National Child Abuse Hotline, they will be more inclined to use the hotline and donate money to help make the service more effective.

The advertisement features various forms of rhetoric that, all together, make for a highly persuasive commercial. After viewing this advertisement, the audience has been made aware of how horrible of a problem child abuse is along with a solution for this dreadful epidemic, the National Child Abuse Hotline.

This entry was posted in Work in Progress by Rachel Stern. I was speaking to a friend of mine regarding this and regarding stop home repossession as well.For this activity, you will create a Rhetorical Analysis of an advertisement of your choice.

Directions. Review the grading rubric as listed on this page. Aug 22,  · How to Write a Rhetorical Analysis Four Parts: Gathering Information Writing the Introduction Writing the Body Writing the Conclusion Community Q&A A rhetorical analysis can be written about other texts, television shows, films, collections of artwork, or a variety of other communicative mediums that attempt to make a statement to an intended audience%().

Aug 22,  · How to Write a Rhetorical Analysis In this Article: Article Summary Gathering Information Writing the Introduction Writing the Body Writing the Conclusion Community Q&A A rhetorical analysis can be written about other texts, television shows, films, collections of artwork, or a variety of other communicative mediums that attempt to make a statement to an intended audience%().

Intertextual Analysis of Rhetorical Devices in Advertising Essay - Introduction Advertising is a prominent genre in virtually all contemporary societies. It is closely connected with social economy, enterprise development, market exploitation, foreign trade and people’s daily life.

RHETORICAL ANALYSIS SAMPLE ESSAY Harriet Clark Ms. Rebecca Winter CWC 13 Feb. Not Quite a Clean Sweep: Rhetorical Strategies in Grose’s “Cleaning: The Final Feminist Frontier”. Advertisement analysis is a common assignment students are required to undertake.

Writing an analysis of an advertisement is more about writing a review of the advertisement using a specific format. Writing an analysis of an advertisement is more about writing a .

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